Territory overview

Country Statistical Profile

Capital: Bern

Geographical size: 41,285 km2

Population: 8.1 million (2015)

Gross domestic product (GDP): € 409.407 billion (2015)

Official language(s): German, French, Italian and Romansh. English spoken widely

Political system: Federal republic

Currency: Swiss Franc (CHF)

Schengen area member? Yes, since December 2008

Member of European Free Trade Area (EFTA)? Yes

Largest cities

Figure 1: Switzerland is made up of 26 Federal States (Cantons) Source:




Political and socio-economic environment

Online and mobile usage

Online shopping behaviours

Marketing and branding

Finance and payment

Legal framework and regulation

Logistics and delivery