BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:GMT Standard Time BEGIN:STANDARD DTSTART:16011028T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZOFFSETFROM:+0100 TZOFFSETTO:-0000 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010325T010000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZOFFSETFROM:-0000 TZOFFSETTO:+0100 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20200121T101943Z DESCRIPTION:The past 12 months have been a markedly vacant affair for UK re tail domestically. Both December 2018 and July 2019 reported the worst sal es growth of their respective months ever\; the Electricals sector was in decline throughout the year\; in August\, the Home & Garden sector trudged to its worst result since 2015. The trendline was slanted downwards acros s the board.\n \nAnd then Black Friday came along and posted truly excepti onal growth: fourfold what was predicted\, with every sector reporting pos itive growth.\n \nWhat does this say about today’s shopper? Has Black Fr iday penetrated the collective consciousness to such an extent that people are waiting months (if not the whole year) in order to splash out? And wh at did we learn from December’s trading figures?\n \nMeanwhile\, from a cross-border perspective\, Global-e recorded a continued increase in the d emand for British brands and products online from overseas markets during 2019. This culminated in a record-breaking number of international online orders during Black Friday with shoppers from around the world capitalisin g on the promotions before the Christmas holiday.\n \nThe significant grow th in cross-border online sales around the Black Friday weekend was seen a cross many markets worldwide\, some of which experienced huge uplifts in s ales. This globalisation of Black Friday demonstrates the considerable pot ential for merchants to boost their sales by targeting shoppers around the world and providing them with a seamless localised shopping experience.\n \nJoin IMRG and Global-e as we review 2019 Black Friday and Christmas tra ding\, both domestically and cross-border.\n \nYou will learn:\n \n* The f ull story of the most important trading time of year\n* Which types of ret ailer secured growth – or declines – over peak\n* Forecasts for online sales growth in 2020 \n* The globalisation of Black Friday and the growin g international opportunity\n \n DTEND;TZID="GMT Standard Time":20200128T144500 DTSTAMP:20200121T101943Z DTSTART;TZID="GMT Standard Time":20200128T140000 LAST-MODIFIED:20200121T101943Z LOCATION:Online PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:IMRG Data Webinar - A review of 2019 Black Friday an d Christmas trading TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000F0AE23E93DD0D501000000000000000 0100000000C03DFE3F9497D42B428A980A095F954 X-ALT-DESC;FMTTYPE=text/html:

The past 12 months have b een a markedly vacant affair for UK retail domestically. Both December 2018 and July 2019 reported the w orst sales growth of their respective months \;ever\; the Electricals secto r was in decline throughout the year\; in August\, the Home &\; Garden sector trudged to its worst result since 2015. The trendline was slanted d ownwards across the board.

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And then Black Friday came along and posted truly exceptional growth: fourfol d what was predicted\, with every sector reporting positive growth.

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What does this say about today’ \;s shopper? Has Black Friday penetrated the collective consciousness to s uch an extent that people are waiting months (if not the whole year) in or der to splash out? And what did we learn from December’\;s trading fi gures?

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Meanwhile\, from a cros s-border perspective\, Global-e recorded a continued increase in the deman d for British brands and products online from overseas markets during 2019 . This culminated in a record-breaking number of international online orde rs during Black Friday with shoppers from around the world capitalising on the promotions before the Christmas holiday.

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The significant growth in cross-border online sales around the Black Friday weekend was seen across many markets worldwide\, some of which experienced huge uplifts in sales. This globalisation of Black Frid ay demonstrates the considerable potential for merchants to boost their sa les by targeting shoppers around the world and providing them with a seaml ess localised shopping experience.

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Join IMRG and Global-e as we review 2019 Black Friday and Christmas t rading\, both domestically and cross-border.

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You will learn:

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