The Smartphone Customer Funnel Optimisation Guide video series looks at the market benchmarks and improvement techniques for conversion on smartphone sessions. 

The video series explores a wide range of features and functionalities that retailers employ on their website to get a higher conversion. 

This series will help you optimise your smartphone customer journeys, and identify where you can focus your attention to improve conversion.

These Optimisation Guides are exclusive to Retail Master members. If you would like to find out more about becoming joining IMRG or upgrading your membership to access these guides, you can get all the information you need about Retail Master Membership here.

If you are already a Retail Master member you have full access to all of the videos below: