Fashion Connect Conference


IMRG will be presenting our very latest analysis on trends in the online retail fashion sector, including the launch of a brand new breakdown of our fashion index data by budget, mid-range and premium retailer performance.

We will also be revealing the results of an exclusive benchmark we will be running especially for the event, giving you fresh and completely unique insight into a number of key topics including returns and marketing channel performance.

This conference will feature keynotes from three leading fashion brands, plus four data-focused panel sessions covering the following themes:

  • The fashion tiers – budget, mid, premium
  • Multichannel or online-only: which is best?
  • Marketing to fashion shoppers
  • Mobile and other devices

This event is FREE for retailers to attend and includes lunch - join us to ensure you gain access to the latest insights and trends in online fashion.

IMRG Fashion Connect retailer brands logos

Keynote Speakers

  • Matthew Henton

    Matthew Henton

    Head of eCommerce, Moss Bros

    Matt is a highly skilled ecommerce professional and digital marketer with extensive experience in online retail. He has an entrepreneurial spirit and a strong track record of building successful online brands. He has created and delivered marketing strategies with clear commercial focus and excels in customer retention and lifecycle marketing. He has been in is current role at Moss Bros for 3 years.

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    Andy will reveal the latest data and trends we have been tracking in our sales index, including a brand new break down of fashion retailer performance by budget, mid-range and premium tiers.

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    Matthew will reveal the results from a new bespoke data project that explores the market patterns and customer behaviour for two vital elements of the fashion retail sector: Returns and E-mail marketing. The talk will also showcase some exclusive data to show how the Fashion industry performed over the Black Friday period. Matthew's presentation will reveal tangible data that you can use to benchmark your own performance.

  • Norman Nielsen

    Norman Nielsen

    Head of Content-Marketing, Zalando

    Norman brings 6 years experience at Zalando where he has been optimizing 16 big international websites and connected apps.

  • Brandon Wilkins

    Brandon Wilkins

    General Manager - Europe, Oracle + Bronto

    Brandon Wilkins is General Manager of Oracle + Bronto, a leading cloud-based commerce marketing automation platform provider aimed at helping retailers optimise their marketing strategies. Brandon has over a decade of experience in the commerce marketing space, having worked with thousands of retailers on both sides of the Atlantic. He oversees all aspects of Bronto’s European operations, bringing experience and insight to the acquisition, engagement and conversion of customers for retailers.

  • Craig Elwell

    Craig Elwell

    Head of eCommerce, Express Gifts which trades as

    In 2017, this Northern based former mail order giant transacted more than £224m in online product sales, of which 28% or £63m million, was clothing, up 44% on the prior year and growing further this year. The range is broad from great value own brand staples through to top brands such as Armani, Ralph Lauren, Nike and other top sports brands. In an interview with Andrew Fowler of Apptus Technologies Craig will describe their journey towards an AI driven search and merchandising future and the benefits they anticipate.


Breakdown of the panel session topics. Speakers to be revealed soon. 

Panellists Confirmed:

How are the various fashion tiers performing, what can they learn from each other and what are the challenges and opportunities each tier faces?

• What growth strategies should budget, mid-range or premium retailers consider?
• How does customer expectation differ at each tier?
• How does customer behaviour differ at each tier?
• Understanding the budget, mid-range and premium customer journey

Panellists Confirmed:


Is it beneficial for fashion retailers to have a store network, or do online-only retailers have the advantage today?

• The relative merits of multichannel / online-only propositions
• Tracking, understanding and using data between offline and online
• The role of the store
• Store logistics – click and collect, returns, fulfilment from store

Panellists Confirmed:

Fashion shoppers can be among the most engaged – yet demanding – customer base in retail. What do retailers need to do to be ‘best in class’ through marketing campaigns?

• What makes a successful campaign
• Inspiring advocacy
• Influencers and social
• Retention and acquisition strategies

Panellists Confirmed:

The customer has fragmented and can engage with brands through so many means – how can retailers hone the experience through all devices and channels to provide high quality experiences?

• Optimising experience across multiple devices and channels
• Using new technology to improve efficiency
• Personalisation across channels
• Keeping the customer informed (in-transit tracking)

IMRG's Fashion Connect is supported by the following members.
Event Sponsors:
  • Apptus
  • COEO
  • Conversant
  • eClerx
  • Forter
  • Klarna
  • Royal Mail
  • Seven Senders

Who Should Attend?

This Fashion Connect Conference is designed to provide retailers with key learnings around how to personalise the customer offering.

If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If your role or responsibility falls into one of the below, you will benefit from attending IMRG Fashion Connect:

  • Heads of eCommerce
  • Heads of Multichannel Retailing
  • Global Heads of eCommerce
  • Heads of Logistics/ Delivery
  • Heads of Marketing
  • Managers / Directors
  • Marketing Directors

This event is open to all IMRG retailer members*, and IMRG Supplier members at no charge**.

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

**Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.

Attached File

Download the IMRG Fashion Connect Conference 2018 Agenda

Download Attached File

Where Is It?

IMRG Fashion Connect Conference will be hosted in One America Square.

1 America Square

17 Crosswall, London EC3N 2LB

Nearest Stations:

  • Tower Hill
    • Circle Line
    • District Line
  • Aldgate
    • Circle Line
    • Metropolitan Line
  • Tower Gateway
    • DLR Line
  • Fenchurch Street
    • National Rail

Images from Fashion Connect 2017

Here is a snapshot of the IMRG Fashion Connect 2017

Event Date 21st Feb 2018 to 21st Feb 2018
Event Time 09.30 to 17:00
Location 1 America Square

Headline Sponsor