eCommerce Expo 2018 with IMRG & SAP Customer Experience Zone

Retail Data Workshops

eCommerce Expo is the only event in the UK that covers the whole of the ecommerce industry – connecting B2B and B2C buyers, suppliers and thought leaders.

We know that many of you retailers find it challenging to improve your online performance. You have plenty of data, but what valuable insight can you learn from it?  

To help you improve your online performance and provide you with actionable tips, the IMRG & SAP Customer Experience Zone on stand E440 will host a series of online retail data workshops at eCommerce Expo taking place 26-27 September in London Olympia.

Presentation topics:

1.Mobile and checkout optimisation - Wednesday 26th – 11:00 Thursday 27th – 11:30

IMRG will use their unique data sets, and practical insight from SAP Customer Experience, to highlight best practice across the mobile experience, including product pages and imagery. Plus the mobile checkout will be closely examined to show ways to reduce abandonment rates.

You will learn:

  • How performance varies across smartphone and tablet devices
  • How the best – and worst – performing sites structure their mobile experience
  • Practices that can enhance – or restrict – the chances of customer conversion

2.Customer acquisition and site navigation - Wednesday 26th – 13:30 and Thursday 27th – 14:00

We will be showing the industry benchmarks for marketing channel revenue share and how that influences acquisition, including a special focus on email. Plus the structure of the top performing retail sites will be revealed, along with best practice for increasing product page views.

You will learn:

  • Active customer retention and old customer reactivation rates
  • The percentage of new customers and their specific conversion rates
  • The split of traffic and sales across marketing channels
  • Behaviour across mobile devices

3.Multichannel and Click and collect - Wednesday 26th – 15:30 and Thursday 27th – 15:00 

We will be revealing how multichannel retailers are performing relative to online only retailers across a variety of product sectors. Plus there will be details on how some retailers get such high rates of click and collect.

You will learn:

  • Overview of multichannel / online-only performance
  • Multichannel / online-only features
  • Delivery – returns, click and collect, delivery charges

The workshops are filled with the best insight from our own Data Breakfasts and augmented with unique retail insight and case studies from SAP Customer Experience.

Keep up to date with developments to the eCommerce Expo programme by registering to attend.

The UK's only exhibition covering the entire breadth of ecommerce.

We are excited to announce that registration for eCommerce Expo 2018 is now open! In association with IMRG, this year’s event has a new, refreshed content programme and continues to be the UK's largest event on the eCommerce and retail calendar. The event, once again co-located with Technology for Marketing and with the addition of ad:tech, creates a destination event that mirrors the convergence of ecommerce, advertising technology and marketing technology.

Our world class programme includes speakers from Orchard Mile, John Lewis, HEALS, IMRG, Heineken, Utopia and many more exciting brands. That means over 100 ecommerce specialists in a programme of over 250 expert speakers across 12 theatres!

Plus, An opportunity to meet 150+ dedicated suppliers to the retail industry including IBM, Amazon, UKFast, Royal Mail Group, Magento, Barclaycard UK, Global-e and many more leading brands.

This is an event you simply don't want to miss! Click to register here

Who Should Attend?

Visit eCommerce Expo and you'll join over 5,000 senior ecommerce professionals from B2C and B2B, SME and enterprise across all vertical sectors including retail, travel & leisure, financial services & transport. For more information and to register to attend for free, visit: Register today

Where Is It?

The IMRG & SAP Customer Experience Zone is on stand E440 next to the VIP Lounge at eCommerce Expo taking place 26-27 September in London Olympia. The workshop times will be communicated to registered guests. 

Opening times are:

Wednesday 26 September 2017     09:30 - 17:00

Thursday 27 September 2017         09:30 - 16:30

London Olympia

Hammersmith Rd, London

Event Date 26th Sep 2018 to 27th Sep 2018
Event Time 09:00 to 17:00
Location Olympia, London