B2C ecommerce is very well established with numerous best practices identified – when it comes to B2B, ecommerce is far less mature; but it presents strong potential for becoming a significant part of the overall customer offering.
Join IMRG, at the launch of a new report from Maginus and Wolseley – Multichannel wholesale in 2016: the magic in the mix – focusing on the role of digital in B2B, what learnings can be taken from B2C and the burgeoning potential threat from major well-established online-only businesses in this space.
This report focuses on three core areas – customer expectation and behaviour, B2B propositions and how to execute change in a digital future. It is being launched at an exclusive dinner event where you will get in-depth insight and knowledge from key industry players who have contributed to the report.
This report and dinner is designed to focus on the role of digital in B2B trading. If your role or responsibility falls into one of the below, you will benefit from attending.
Trading Directors / Manager
eCommerce Directors / Managers
This event is open to all registered B2B businesses. Final confirmation of attendance will be sent direct.
Blue Boar offers contemporary British dining in the heart of Westminster. Head Chef Michael Riordan combines fresh, regional ingredients to deliver a mouth-watering menu that celebrates the very best of what each British season brings. Farm sourced succulent meats and freshly caught seafood from the Devon and Cornwall coastline feature on a menu that is as perfect for a light lunch as it is for a decadent dinner. Private dining at Blue Boar is particularly special with two exceptional spaces, connected to the main restaurant by a floor-to-ceiling wine wall.
45 Tothill Street, London,
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