IMRG Members-Only Data Webinar

How did online retail perform across the full Golden Quarter?

Black Friday was underwhelming in terms of online retail sales revenue growth in 2018 – up 7.3%, though well below forecast.

Was this due to the tough climate in retail at present, was it indicative of a drop in interest in the sales event, or did the volume get spread out more evenly over the full peak trading period? 

IMRG conducted an extensive analysis of 210 retailers across the entire peak trading period. In this webinar, we’ll be unveiling and discussing the unique performance data we garnered from 2018’s peak and delve into results from our key benchmarking metrics.

You will find out:

  • Sector level sales performance for Black Friday and Christmas
  • Which types of retailers were driving market growth during Peak
  • Promotional activity across the market- what was the industry trend?
  • What were the biggest days for growth over the Christmas build-up
  • What happened to traffic and conversion in the boxing day sales

This webinar will be 30 minutes long, and limited to 100 guests.


  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK.
  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
Event Date 23rd Jan 2019 to 23rd Jan 2019
Event Time 14:00 to 14:30
Location Online