Fashion Connect 2021 Banner

Overview

COVID-19 has caused huge disruption to retail; while many categories online have seen a major sales boost, fashion found itself on the wrong side of the demand divide. At the same time, the economy is suffering and spending habits are changing, meaning that for some the luxury of buying fashion items is under greater pressure.

Overall growth was suppressed in 2020, with demand for formalwear falling away completely while lounge and sportswear boomed. Fashion Connect will look to unravel what 2021 holds for the industry and how retailers should restructure their propositions to emerge from the pandemic on solid foundations.

The agenda features data-led presentations from IMRG on the latest trends we are tracking, plus engaging retailer keynotes from some of the biggest brands.

Fashion Connect aims to rebuild the fashion industry with knowledge sharing, best practice, thought leadership and virtual networking.

Fashion Connect Networking Series

IMRG and special guests will host a series of Fashion Connect Virtual Networking events, incorporating face-to-face open discussion with expert advice and insight into key topics facing retailers in 2021.

  • Virtual Roundtable Day 1: Evolving your strategy for fashion retailers - Register Now
  • Cocktail mixing masterclass - Invitation Only
  • Directors in Focus lunch - Register Now
  • Fashion Connect 2021 Finale Networking Event

Supported By:

Agenda

Theatre Sponsor: ChannelAdvisor



09:00 - 09:10: What’s wrong with fashion pt I? Andy Mulcahy, Strategy and Insight Director, IMRG
Fashion was the most prominent category to be negatively impacted by COVID, but even before the outbreak problems were very evident. As we start to rebuild in 2021, what are these issues and how can they be overcome?



09:10 - 09:20: Insight on developing online strategies with headline sponsor Remarkable Commerce



09:20 - 09:40: Retail Q&A with Jennifer Stephens, Chief Customer Officer at Ted Baker



09:40 - 09:50: Insight on developing online strategies with headline sponsor Avalara



09:50 - 10:00: What’s wrong with fashion pt II? Andy Mulcahy, Strategy and Insight Director, IMRG

Fashion was the most prominent category to be negatively impacted by COVID, but even before the outbreak problems were very evident. As we start to rebuild in 2021, what are these issues and how can they be overcome?



10:00 - 10:20: Panel Discussion - Where are the opportunities for growth? with eShopworld, ChannelAdvisor, ParcelLab and Mirakl

  • How should retailers prioritise investment?
  • How should fashion retailers position their brands?
  • How can retailers meet customer expectations?

            


10:20 - 10:30: Headline Sponsor Session (TBC)

10:30 - 10:40: Deep-dive analysis of clothing performance over peak pt I – Matthew Walsh, Director of Data and Retail, IMRG

This session will look in detail at the trading patterns during Black Friday and Christmas for the online clothing categories IMRG track. Revealing ‘what good looks like’ for 2020 Black Friday performance



10:40 - 10:50: Insight on developing online strategies


10:50 - 11:00: Deep-dive analysis of clothing performance over peak pt II – Matthew Walsh, Director of Data and Retail, IMRG

This session will look in detail at the trading patterns during Black Friday and Christmas for the online clothing categories IMRG track. Revealing ‘what good looks like’ for 2020 Black Friday performance



11:00 - 11:10: Insight from Capgemini



11:10 - 11:35: Panel Discussion - How is customer behaviour evolving? with Camilla Tress, Connected Commerce Lead, Oliver Bonas, Chargebacks 911 and Openpay

  • What impact has COVID had on fashion shopper behaviour?
  • How are shoppers’ expectations of fashion brands evolving?
  • What constitutes a best-in-class service today?

        


14:00 - 15:00: Virtual roundtable: Evolving your strategy (fashion retailers) sponsored by Lengow - REGISTER FOR THIS EVENT HERE
2020 will go down as the year that retail changed. Many product categories found their sales growth rocketed online, but clothing was negatively impacted – demand was instead stripped away. Now that fashion retailers are having to rebuild from a low starting point – in a year where the economic fallout from COVID is really likely to hit – where should retailers put their focus to ensure they succeed?


15:00 - 17:30: Cocktail mixing masterclass - Invitation Only


09:00 - 09:10: Getting the smartphone experience right - The impact of smartphones on Fashion retailers pt I - Matthew Walsh, Director of Data and Retail, IMRG

What are the clothing industry benchmarks for shoppers using smartphones and where is the trend heading? This session will also look at the proposition techniques of fashion retailers with the highest smartphone conversion



09:10 - 09:20: Insight on customer delight (TBC)


09:20 - 09:40: Retail keynote - Recreating what’s special about the in-store shopping experience for digital customers - Kate Parkinson, Head of Digital Customer Experience, The White Company
Find out how White Company are approaching their strategy for connecting the online and physical experience


09:40 - 09:50: Report insight with sponsor Epsilon 


09:50 - 10:00: Getting the smartphone experience right - The impact of smartphones on Fashion retailers pt II - Matthew Walsh, Director of Data and Retail, IMRG
What are the clothing industry benchmarks for shoppers using smartphones and where is the trend heading? This session will also look at the proposition techniques of fashion retailers with the highest smartphone conversion


10:00 - 10:20: Panel Discussion - Attracting and converting fashion customers with Akeneo, Maginus and BigCommerce

  • How should fashion retailers approach their marketing strategies?
  • How can fashion retailers convert visitors into customers?
  • What best practice in site optimisation exists?

        


10:20 - 10:30: Insight on customer delight with headline sponsor Avalara


10:30 - 10:40: What propositions do fashion retailers offer their customers? Pt I - Andy Mulcahy, Strategy and Insight Director, IMRG
IMRG have been tracking the websites of 120 fashion retailers since the COVID outbreak. This session will look at which options they offer, and cross-reference with performance. It will also look at discounting patterns.


10:40 - 10:50: Insight on customer delight with headline sponsor Remarkable Commerce


10:50 - 11:00: What propositions do fashion retailers offer their customers? Pt II - Andy Mulcahy, Strategy and Insight Director, IMRG
IMRG have been tracking the websites of 120 fashion retailers since the COVID outbreak. This session will look at which options they offer, and cross-reference with performance. It will also look at discounting patterns.


11:00 - 11:10: Insight on customer delight (TBC)


11:10 - 11:35: Panel Discussion - Strategies for customer retention with Meghan Lewis, Head of Ecommerce, Skinnydip, Epsilon and Conversant

  • How can fashion retailers retain newly acquired customers?
  • How should fashion retailers market to existing customers?
  • What loyalty programmes should retailers run?

       


15:00 - 17:30: Directors in Focus lunch - Invitation Only


09:00 - 09:10: Which customer behaviours have the biggest impact on return rates? Pt I – Matthew Walsh, Director of Data and Retail, IMRG

This brand new IMRG study will look at the elements that make up returns propositions – such as whether delivery and returns are free and number of returns options – and cross-reference with behaviours (such as do multi-size purchases trigger higher return rates) to see which have the biggest impact on overall rates.



09:10 - 09:20: Insight on operations with headline sponsor Avalara


09:20 - 09:40: Retail keynote - what is the true cost of returns? - Gavin Mills, Profit Erosion and Data Mining, River Island and Dr Regina Frei, Operations and Supply Chain Management, University of Southampton
Analysis of how to understand all the hidden costs associated with processing returns – and what can be done about it.


09:40 - 09:50: Insight on operations with headline sponsor Remarkable Commerce


09:50 - 10:00: Which customer behaviours have the biggest impact on return rates? Pt II – Matthew Walsh, Director of Data and Retail, IMRG
This brand new IMRG study will look at the elements that make up returns propositions – such as whether delivery and returns are free and number of returns options – and cross-reference with behaviours (such as do multi-size purchases trigger higher return rates) to see which have the biggest impact on overall rates.


10:00 - 10:20: Panel Discussion - What does a best-in-class delivery experience look like? with ShipStation, InPost and HelloDone

  • What do customers want from delivery and returns?
  • What examples are there of best practice?
  • Where are the areas that still need to improve?

       


10:20 - 10:30: Insight on Operations (TBC)

10:30 - 10:40: In-depth analysis of clothing and sub-category performance over past 12 months pt I – Matthew Walsh, Director of Data and Retail, IMRG

Now it has been almost 12 months since the UK went into lockdown, what trends did we note from that period and how well set up do the clothing categories look to rebuild? This session will also include the latest week’s sales performance update.



10:40 - 10:50: Consumer Home Delivery Report Insight with sponsor ParcelLab


10:50 - 11:00: In-depth analysis of clothing and sub-category performance over past 12 months pt II – Matthew Walsh, Director of Data and Retail, IMRG
Now it has been almost 12 months since the UK went into lockdown, what trends did we note from that period and how well set up do the clothing categories look to rebuild? This session will also include the latest week’s sales performance update.


11:00 - 11:10: What is the future for click and collect? - Consignor
Click & collect has established itself as a standard fulfilment channel in mainstream retail, but Covid-19 fast tracked the closure of thousands of shops and temporarily closed thousands more, disrupting the landscape in 2020. However, there were several noteworthy click & collect stories during the year. So how is click & collect evolving and what does the future hold?


11:10 - 11:35: Panel Discussion - What trends are going to define 2021 in fashion? with Ask BOSCO and Remarkable Commerce

  • Is it still all about navigating the pandemic?
  • What are the early trends emerging?
  • Where should retailers focus their attention?

   


16:00 - 17:00: Networking session


Click here to register

 

Keynote Speakers

  • Kate Parkinson

    Kate Parkinson

    Head of Digital Customer Experience | The White Company

  • Jennifer Stephens

    Jennifer Stephens

    Chief Customer Office | Ted Baker

  • Camilla Tress

    Camilla Tress

    Connected Commerce Lead | Oliver Bonas

    Camilla is Connected Commerce Lead at Oliver Bonas, an independent, British lifestyle retailer, designing their own take on fashion and homeware, with stores across the UK and a strong online presence. During her time at Oliver Bonas, Camilla has overseen a number of key initiatives that have contributed to the growth of the website. The next phase for growth is building a fully unified shopping experience with the customer at the centre.

  • Gavin Mills

    Gavin Mills

    Profit Erosion and Data Mining | River Island

    Gavin is the Profit Erosion and Data Mining Manager for River Island and has worked there for the last 4 years. Gavin has spent the last 20 plus years working in Retail Loss Prevention. Part of his role within River Island is looking at Profit Erosion and his main focus has been on returns.

  • Dr Regina Frei

    Dr Regina Frei

    Operations and Supply Chain Management | University of Southampton

    Dr Regina Frei is a researcher and educator in Operations and Supply Chain Management. She leads the Product Returns Research Group (https://www.southampton.ac.uk/product-returns) at Southampton Business School, which she joined as an Associate Professor of Operations and Supply Chain Management in September 2019. She is passionate about sustainable value chains and the Circular Economy.

  • Meghan Lewis

    Meghan Lewis

    Head of Ecommerce | Skinnydip

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG


    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector.

    During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy will reveal the latest data and trends we have been tracking in our sales index.

  • Matthew Walsh

    Matthew Walsh

    Director of Data and Retail | IMRG


    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK.

    Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

    He has valuable retail experience having worked as an analyst for a top UK retailer and at one the largest online marketplaces in the world.

Headline Sponsors:
  • Remarkable Commerce
Headline Sponsors:
  • Avalara
Event Sponsors:
  • ChannelAdvisor
  • Epsilon

Register Below

Event Date 9th Feb 2021 to 11th Feb 2021
Event Time 09:00 - 17:30 daily
Location Online

Headline Sponsor

Headline Sponsor