IMRG Data Webinar - The 12 different types of search query


When customers use the site search facility on retail websites, the kind of terms they use can vary greatly. Whereas some are very direct and specific in their queries (‘nikon coolpix s2800’), others use non-product terms (‘returns policy’) or something more feature-led (‘long-range camera’).

So what do you need to consider when anticipating customer behaviour and how should you approach tagging up your product catalogue to create the best search experiences that connect customers to items of highest relevance?

Join IMRG and Lucidworks for this Data Webinar, where we’ll be identifying the 12 different types of search query that customers use – also looking at how customers behave when using search, their conversion and what happens when they receive either no results, or inaccurate ones.

During this webinar, we will draw insight from multiple studies IMRG and Lucidworks have undertaken; you will learn:

  • The various types of term customers can use
  • How the results they see influence likelihood to purchase
  • Conversion rates for site search users

IMRG webinar Search query

This webinar will be 30 minutes long.


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Justin Sears

    Justin Sears

    VP Product Marketing | Lucidworks

    Justin leads product marketing at Lucidworks. Justin has led marketing programs at Wells Fargo, Symantec, Hortonworks and OmniSci, specializing in creating market categories that communicate the business benefits of enterprise software platforms. While at Hortonworks, Justin led the creation of the Connected Data Platforms category, which helped grow the company from less than 10 subscribers when he joined, to an IPO and one thousand enterprise customers, including more than half of the US Fortune 100. Justin holds an MBA from the University of California at Berkeley and a BA in International Relations from Stanford.
Event Date 28th Aug 2019 to 28th Aug 2019
Event Time 14:00 to 14:30
Location Online