IMRG Data Webinar - How can purchase journeys be optimised to inspire shopper confidence?

Keeping shoppers browsing your website isn’t an exact science. Retailers find success with many different designs, and just as many find that they’re seeing a high bounce rate for reasons that can be difficult to identify.

However, there are a few key website nuances that succeed in keeping shoppers engaged time and time again. IMRG have compared the average conversion rates with the website presentations of hundreds of retailers, and pulled out the cornerstones of inspiring customer confidence in purchasing.

What you'll learn

Join IMRG and Trustpilot as we look at various stages of the customer journey, with elements taken from multiple IMRG Data Studies, where we have found slight variations in how information is presented can influence greater conversion.

In this webinar, we'll discuss:

  •        Where and how to display delivery info
  •        Efficacy and issues with urgency messaging
  •        Use of reviews at various stages
  •        Market averages of 'problem metrics'
  •        How communication channels can impact retention

IMRG webinar image

This webinar will be 30 minutes long.


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Sean Cox

    Sean Cox

    Senior Business Development Manager | Trustpilot

    Sean has been with Trustpilot since August 2014, he was the 7th employee in the UK office, a number which has now grown to 150. He will be (hopefully) running the London Marathon this weekend!
Event Date 9th May 2019 to 9th May 2019
Event Time 14:00 to 14:30
Location Online