IMRG Data Webinar Multichannel vs Online-Only Performance


There are a number of notable and consistent differences between multichannel and online-only retailers. For example, the conversion rates for online-only retailers are almost double that of multichannel merchants, but the average basket value is far lower.

What are the factors influencing these gaps in performance and what can they teach you about how to adapt your own proposition?

Join IMRG and Proximis as we discuss the differences between multichannel and online-only retailer propositions, with data informed by more than 210 leading retailers.

You will learn:

  • How the best and worst performing multichannel retailers structure their online experience
  • How the best and worst performing online-only retailers structure their online experience
  • Where to focus attention when optimising various areas of your website

IMRG Data Wwebinar image

IMRG and Proximis logos

This webinar will be 30 minutes long and is limited to 100 guests.


  • Eric Voltzenlogel

    Eric Voltzenlogel

    VP Product Marketing and Sales Engineering, Proximis

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG Capgemini Retail Index which is the largest and longest running eCommerce benchmark in the UK. Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members. He has valuable retail experience having worked as an analyst for a top UK retailer and at one the largest online marketplaces in the world.
Event Date 7th Mar 2019 to 7th Mar 2019
Event Time 14:00 to 14:30
Location Online