IMRG Data Webinar - Customer Funnel Stages 1 & 2


12 months ago, IMRG ran a study analysing retailer performance throughout the customer funnel, tracking performance on retail sites from site entry right through to payment completion – identifying the common points between retailers who have the highest rates of performance at various stages of the funnel, and those with the lowest.

This webinar will focus on the first two stages of the customer funnel - the home page and the product page. During this webinar, we’ll share the results of our updated study – with double the amount of participants in this year’s sample and far more granularity in the analysis. In this year’s study we’re focussing on far more data-points and elements of page structures, looking in greater depth at the impact of the delivery proposition, payment methods offered and how performance varies across devices.

So what are the factors that retailers can optimise, in the first two stages of the customer funnel, to help improve the percentage of visitors who make it all the way through to full conversion? How do you retain those customers to come back and buy from you again?

Join IMRG, Exponea, and Brightcove as we pinpoint which areas of their websites retailers should optimise to increase conversion rates.

You will learn:

  • The percentage of customers who move to each stage of the customer funnel
  • The factors which influence customers in moving from the home page to the product page
  • Which aspects of the product page encourage a customer to add-to-basket

IMRG webinar image

This webinar will be 30 minutes long and is limited to 100 guests.



  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Greg Moore

    Greg Moore

    Solutions Manager, Exponea

    Exponea is a customer experience and customer data platform that not only boosts e‑commerce growth with AI powered engagement automation, but also helps improve our clients’ culture with better cross‑department collaboration and customer centricity.
  • Justin Barrett

    Justin Barrett

    Senior Director, EMEA Operations, Brightcove

    Brightcove provides the leading online video platform for publishing and distributing video across PCs, smartphones, tablets and connected TVs. We offer a family of products that revolutionize the way organizations deliver video experiences.
Event Date 17th Apr 2019 to 10th Apr 2019
Event Time 14:00 to 14:30
Location Online