IMRG Data Breakfast - Site Optimisation


IMRG tracks the key performance indicators of hundreds of retailers across the breadth of the retail sphere. Our aggregate charting of market movements gives us insight into everything from sector sales trends, to customer behaviour split by device (desktop, smartphone, tablet), to the features of retail websites which influence a conversion.

In this breakfast, we’ll be homing in on those metrics which not only define the state of play of UK ecommerce, but also those which provide the most actionable information for retailers to take away and study alongside their online retail strategies.

Join IMRG as we draw insight from multiple data studies we have undertaken throughout 2019 so far. You will learn:

  • How to structure elements of the customer funnel to improve engagement
  • How site visitors behave when using on-site search
  • How site visitors behave when using the navigation menu
  • How to optimise your checkout for greater conversion

At this event you’ll find out how retailers are performing and learn from best practice examples, plus you'll get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Registration for this event is limited to IMRG retail members only, with the capacity for 15 attendees. All registrants will be reviewed prior to the event.

For more information, contact


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director | IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK.

    Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

    He has valuable retail experience having worked as an analyst for a top UK retailer and at one the largest online marketplaces in the world.
Event Date 10th Jul 2019 to 10th Jul 2019
Event Time 08.00 to 10:30
Location London

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