Site Navigation Data Breakfast


Understanding modern customer journeys can be highly complex – with shoppers arriving via multiple devices, channels and networks. Once they arrive on a retail site, their behaviour can also seem somewhat erratic – bouncing off and dropping out at crucial stages of their journey.

So how should you interpret some of the metrics that you track on shopper behaviour across multiple areas of your site and, more importantly, what can you do to improve them?

Join IMRG and IBM at our Site Navigation Data Breakfast where we will share the results of an IMRG study analysing participant performance from various datasets that we track – identifying the common points between retailers who have the highest rates of performance at various stages, and those with the lowest.

You will learn:

  • How visitors navigate sites and which journeys lead to better results 
  • How to structure use of the search bar on smartphone devices to increase likelihood of visitors viewing product pages
  • Market average start and exit rates for some of the key pages on retail sites

At this event you’ll find out how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Note – these events are very popular, so register early to ensure you reserve your space. Attendance is restricted to one person per company.

Who Should Attend?

Who is this event for?
Registration for this event is invite only for IMRG retail members – space is limited to 10 attendees.

When and where is it?
Date: 18th July 2018
Time: 8:00am - 10:30am
Location: Cenral London

Event Date 30th Oct 2018 to 30th Oct 2018
Event Time 08.00 to 10:30
Location Broadleaf, Tower 42