IMRG Data Breakfast - Optimising Customer Journeys

Sponsored by Proximis

Back by popular demand, this is a rerun of our Site Navigation and Optimisation Data Breakfast.

12 months ago, IMRG ran a study analysing how shoppers navigate their way across retail websites, looking at how various retailers structure the experience and which approaches seem to convert the most effectively.

Join IMRG and Proximis at our Optimising Customer Journeys Data Breakfast where we will share the results of our updated study in this area, analysing participant performance from various datasets that we track – identifying the common points between retailers who have the highest rates of performance at various stages, and those with the lowest.

You will learn:

  • What makes for a high bounce rate on retail sites
  • How visitors navigate sites and which journeys lead to better results
  • The effectiveness of filters and sort functionality on conversion

At this event you’ll find out how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Registration for this event is limited to IMRG retail members only, with the capacity for 15 attendees. All registrants will be reviewed prior to the event.

For more information, contact


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Eric Chemouny

    Eric Chemouny

    COO | Proximis

    Eric has proven himself as an effective manager and business expert. His preferred mission is to help top managements significantly grow their company's business performances.
Event Date 6th Jun 2019 to 6th Jun 2019
Event Time 08.00 to 10:30
Location London

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