IMRG Data Breakfast - How to secure your share of sales over Black Friday 2019

2019 is likely to be written into the retail history books as the lethargic year. The market, so far, has trudged its way through months of underwhelming growth, with the stellar growth of the first half of 2018 only compounding the state of this year’s dreary arena.

However, 2018’s festive period was marked by shallow growth, which represents – in theory at least – potential for retail to turn the tables and regain some of the deficit inflicted earlier this year. This opportunity lies, in part, in understanding previous patterns and trends from that period, and IMRG have accrued a host of Black Friday / peak sector data to enable retailers to see which perform well, and the types of campaigns which are being used.

Join IMRG at this Data Breakfast as we delve into detail on which categories have been recording solid growth in 2019 so far, which are struggling, what we expect to happen and how to capitalise on the opportunity peak represents for retailers as we enter into the most important time of the year.

We will look at:

  • Growth split by retail categories across multiple sectors
  • Multichannel and online-only performance split by sector
  • Growth for small, medium and large retailers
  • Strategies for acquiring and retaining customers

At this event you’ll find out market averages for how retailers performed during the Black Friday week and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Registration for this event is limited to IMRG retail members only, with the capacity for 15 attendees. All registrants will be reviewed prior to the event.

For more information, contact

Event Date 24th Oct 2019 to 24th Oct 2019
Event Time 08.00 to 10:30
Location London

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