IMRG Data Breakfast - Customer Funnel 2019

A brand new set of results informed by fresh data from twice as many retailers

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Due to popular demand, we’ll be running this event again soon
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12 months ago, IMRG ran a study analysing retailer performance throughout the customer funnel, tracking performance on retail sites from site entry right through to payment completion – identifying the common points between retailers who have the highest rates of performance at various stages of the funnel, and those with the lowest.

At this Data Breakfast, we’ll share the results of our updated study – with double the amount of participants in this year’s sample and far more granularity in the analysis. In this year’s study we’re focussing on far more data-points and elements of page structures, looking in greater depth at the impact of the delivery proposition, payment methods offered and how performance varies across devices.

So what are the factors that retailers can optimise, at each stage of the customer funnel, to help improve the percentage of visitors who make it all the way through to full conversion? How do you retain those customers to come back and buy from you again?

What will I learn?

During this breakfast session we will discuss how you can optimise the various types of customer journeys for better conversion and have more visibility of customer behaviour. We will look at topics such as:

  • Types of customer journeys (linear and non-linear)
  • The percentage of visits that reach the various stages of the purchase journey
  • The common elements that strong performing sites use
  • Practices that may restrict the chances of conversion
  • The impact of delivery and payment propositions
  • The role of content and social media strategy in customer conversion

At this event you’ll learn from best practice examples, debate trends in this area, and network with your peers – as well as enjoying a delicious spread of food.

Who Should Attend?

Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We may also invite one or two solution provider members who have specific knowledge and insight in this area.

For more information, contact

Event Date 9th Apr 2019 to 9th Apr 2019
Event Time 08.00 to 10:30
Location Broadleaf, Tower 42, London

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