IMRG Data Breakfast - Checkout Optimisation


However, don't fret: we're running the same breakfast content again on 23rd July. Click here to register for the breakfast rerun.

The checkout. The final stage of the on-site customer journey and the cusp of revenue. It goes without saying that optimising this area to be refreshingly accessible is a must in a world full of digitally-savvy customers.

But what exactly makes for the best checkout experience? IMRG have undertaken a vast data study which compares the conversion rates of hundreds of retailers against the style of their checkout pages to see which checkout pages result in the best conversion (and which perform the worst).

Join IMRG as we delve into the results of our study and reveal those checkout pages which see a high conversion rate, time and time again.

At this breakfast, you will learn:

  • The most effective ways to structure your checkout for maximum conversion
  • Market benchmarks for checkout conversion across all devices
  • Actionable insight based on the top performing checkouts in the industry

At this event you’ll find out how retailers are performing and learn from best practice examples, plus you'll get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Registration for this event is limited to IMRG retail members only, with the capacity for 15 attendees. All registrants will be reviewed prior to the event.

For more information, contact


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director | IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK.

    Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

    He has valuable retail experience having worked as an analyst for a top UK retailer and at one the largest online marketplaces in the world.
Event Date 20th Jun 2019 to 20th Jun 2019
Event Time 08.00 to 10:30
Location London

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