Black Friday 2018 Review


The peak trading period of the year is almost upon us again, with order volumes throughout Black Friday week still growing strongly each year; what’s more, Black Friday has a distinctly online nature now, probably more so than any other time of year.

It’s the time of year when shopping activity is at an annual high, so retailers need to ensure they are gaining their share of the sales. But, as ever with this event, issues remain – how can margins be protected, how should you structure your strategy for the event, how will your supporting operations cope?

Over the Black Friday period IMRG run an extensive series of market performance tracking – including a daily tracker of over 70 retailers sales figures. Join IMRG at our Black Friday 2018 Review Data Breakfast where we will share the results of our comprehensive study across Black Friday and November as a whole.

You will learn:

  • Where the sales peaks occurred this year
  • How retailers approached their campaigns and strategies
  • The results of brand new Black Friday-specific benchmarks; including checkout abandonment on the big day

At this event you’ll find out market averages for how retailers performed during the Black Friday week and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We may also invite one or two solution provider members who have specific knowledge and insight in this area.

For more information, contact Paul Evans

Event Date 13th Dec 2018 to 13th Dec 2018
Event Time 08.00 to 10:30
Location TBC, London

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