Fashion Connect Conference 2020


For all fashion retailers who want to understand how the various product categories are performing, in granular detail, and how to improve their online performance – converting casual browsers into advocates and optimising your proposition for success in the coming decade – Fashion Connect is for you.

Through a mix of IMRG data presentations, retailer keynotes and panels, plus quickfire expert insight presentations, attendees will learn how to:

  • Overcome challenges and grasp opportunities for growth
  • Craft high quality customer experiences
  • Identify omnichannel best practice in 2020
  • Optimise fashion sites for conversion

This event is FREE for retailers to attend and includes lunch - join us to ensure you gain access to the latest insights and trends in online fashion.

Keynote Speakers

The IMRG team will be joined by a number of retail keynotes. Details coming soon. 

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG Capgemini Retail Index which is the largest and longest running eCommerce benchmark in the UK. Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

  • Kevin Cooper

    Kevin Cooper

    Director of eCommerce, Charles Tyrwhitt

    Kevin is a experienced multi-channel/digital leader with 20+ years of experience working within the retail sector. He has coached and managed trading, content, marketing and technical teams and promoted a collaborative approach. Having worked for leading multichannel and pure-play businesses, across a range of product areas (fashion, food, homeware & beauty), he has led numerous technical development projects (inc. site launch, replatform) and managed a variety of third party suppliers.


Fashion Connect Agenda

SESSION ONE: Challenges and Opportunities for Growth 


Where are the growth areas in online fashion?​ - Andy Mulcahy, Strategy and Insight Director, IMRG 

This session will look at how all the clothing sub-categories have been performing, using the brand new IMRG-Capgemini dashboard to reveal in-depth insight on weekly trading patterns, and identify the reasons behind annual peaks and troughs. 


Retail Q&A: Kevin Cooper, Director of eCommerce, Charles Tyrwhitt

Looking at how they have overcome market challenges as a fashion brand and where they see the opportunities for growth.


Headline Sponsor 1 (Q&A)


4 x quickfire insight presentations - challenges and opportunities for growth

This session will feature 4 x 5-minute presentations from IMRG members, focusing on where they see the challenges and opportunities for growth for fashion retailers.


Refreshments Break and Networking

SESSION TWO: How to Craft High Quality Customer Experiences


How can retailers manage increasing return rates – Q&A with Metapack

This session will share insight from a new report IMRG and Metapack are releasing, looking at how returns processes are evolving and how retailers can manage increasing rates.


How did fashion retailers do over Black Friday/Christmas peak? Matthew Walsh, Director of Retail and Data, IMRG

Throughout November and December, IMRG track lots of additional data on retailer performance during this key time of year. This session will reveal which types of fashion retailers performed well and which experienced a challenging peak.  


4 x quickfire insight presentations - how to craft high quality customer experiences

This session will feature 4 x 5-minute presentations from IMRG members, focusing on how fashion retailers can craft high quality customer experiences.


Insight from IMRG index partner ​Capgemini


Retailer panel session – Crafting high quality customer experiences


Lunch Break and Networking 

SESSION THREE: Identifying Omnichannel Best Practice in 2020


SPONSOR 3 (Q&A)   


How are multichannel and online-only fashion retailers performing? - Matthew Walsh, Director of Retail and Data, IMRG

This session will use the IMRG-Capgemini dashboard to split out fashion retailer performance into granular detail – looking at growth by retailer size, type, tier and structure​​


4 x quickfire insight presentations​ - identifying omnichannel best practice in 2020

This session will feature 4 x 5-minute presentations from IMRG members, focusing on what omnichannel best practice looks like in 2020.


Retail keynote: TBC

Looking at how they are positioning themselves as a fashion brand to be a strong omnichannel brand in 2020


Refreshments Break and Networking

SESSION FOUR: Optimising Fashion Sites for Conversion




4 x quickfire insight presentations - optimising fashion sites for conversion

This session will feature 4 x 5-minute presentations from IMRG members, focusing on how to optimise fashion sites for conversion.​​​


Retailer panel session – Optimising fashion sites for conversion


Drinks reception and networking 

Who Should Attend?

This Fashion Connect Conference is designed to provide retailers with key learnings around how to personalise the customer offering.

If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If your role or responsibility falls into one of the below, you will benefit from attending IMRG Fashion Connect:

  • Heads of eCommerce
  • Heads of Multichannel Retailing
  • Global Heads of eCommerce
  • Heads of Logistics/ Delivery
  • Heads of Marketing
  • Managers / Directors
  • Marketing Directors

This event is open to all IMRG retailer members*, and IMRG Supplier members at no charge**.

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

**Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.