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With an adult population of around 50 million and 90% access to broadband, there is plenty of market opportunity. 77% of those with access to the internet already shop online and online retail in the UK was worth £133 billion in 2016, increasing by over 10% in 2015.
There is also a high incidence of cross-border shopping, with more than 50% of online shoppers having already shopped on a non-UK website.
This cross-border country guide contains valuable information on:
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