We connect online retailers with their customers to help them exceed the limits of the best possible shopping experience With real-time monitoring of every single order, we identify relevant events for the customer and enable a personal, individual and emotional customer communication - supported by machine learning.
Lessons learnt from Lockdown 1.0
25/11/2020
What do e-commerce businesses need to do to thrive, now that Cyber Week and much of the Christmas shopping period will be fully online?...
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How retailers can alleviate the impact of Covid-19 on customer experience
15/06/2020
The influx of online sales, and the challenges that have arisen as a result, mean that it is even more important than usual that retailers offer customers the best possible customer experience....
Keeping up appearances: Engaging shoppers with pro-active comms during lockdown
23/04/2020
In these uncertain economical times, Conor McGrath, Head of UK and Nordic Clients at parcelLab explains how retailers can embrace an online marketing channel already at their disposal with 75% click rates to inspire, inform and engage shoppers with pro-active comms during lockdown....
Year-round customer retention strategies will ensure all your ‘peakies’ are blinders
20/02/2020
Despite missing IMRG’s 2019 growth forecast, with online sales in the UK growing by just 6.7% in 2019, a surprising surge in sales during Q4 suggests that it could be on track to bounce back in 2020....
Delivery Revealed – Results of the First UK eCommerce Shipping Survey
24/04/2019
Shopping online should be more convenient for the customer than going to a store. For this reason, customers expect their parcel to arrive conveniently, without shipping costs and, most importantly, on time. So, to what extent do UK online shops meet these expectations?...
How to make the most of the post-purchase window
16/01/2019
The customer journey doesn’t end when a shopper checks out of your online shop after purchasing. The post-purchase phase holds a treasure trove of opportunities to engage with customers that many retailers fail to take advantage of. Read on to for parcelLab's expert insight on optimising the post-purchase window....
UK Online Christmas Shopping Survey 2018
27/11/2018
A handy infographic from parcelLab, showing customer expectations in 2018's peak period....
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