[PODCAST] Black Friday 2018 - Tips for planning for the biggest week in retail

Podcast

From IMRG

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How can you prepare for Black Friday 2018? What trends are going to influence performance this year and what can you learn from shopping patterns during last year's peak period?

On 21 June 2018, IMRG Strategy and Insight Director Andy Mulcahy sat down with these experts to discuss the latest developments:

• Marc Ludwig, Senior Consultant, SAP Customer Experience
• Nicole Kivel, Head of UK Brand and Agency, Criteo