The IMRG Team

Justin Opie - CEO

With over 20 years' experience launching and developing IT, digital marketing, retail and e commerce media, including brands such as Adtech and E Commerce Expo, Justin has developed a deep understanding of these communities, and offers a broad perspective of what makes these fast-moving markets tick.

Now Justin is exclusively focused on leading IMRG's next phase of development, ensuring IMRG is well-positioned to serve the e-retail community by collecting and analysing valuable market data from the membership, supporting retailers through policy work and facilitating professional development across the industry through events, reports and other media.

Andy Mulcahy - Strategy and Insight Director

Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

Matthew Walsh - Data and Retail Director

Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK.

Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

He has valuable retail experience having worked as an analyst for a top UK retailer and at one the largest online marketplaces in the world.

Davinder Bhatia - Head of Sales

Davinder manages the supplier memberships for IMRG, making sure our solution providers are able to maximise the value of the market insight and data we provide from our extensive retailer community.

Regularly providing data presentations to our supplier members helping guide them through the latest trends in eCommerce, Davinder is the first point of contact for all our supplier members.

Lana Williams – Membership Manager

Lana manages the solution provider memberships for IMRG. She works with members to plan and fulfil their membership activity throughout the year, maximising the value of the market insight and data we provide from our extensive retailer community.

Jonathan Eungblut - Marketing Manager

Jon takes ownership of the marketing strategy at IMRG, helping develop the membership base and maximise the value it’s members get from the wealth of data and insight IMRG provides. Jon also takes lead in the outbound reach to the membership base, ensuring solution providers and retailers gain maximum value from their membership.

Tom Jacobs - CRM & Operations Manager

Tom manages the CRM at IMRG as well as the operational side, running the production of virtual events, webinars and podcasts along with all necessary collateral design.

Andrew McClelland - Head of Insight - Consultant

Andrew McClelland has been involved in digital commerce for over 11 years and having held senior roles at e-Retail trade body IMRG, has a unique insight into the development of online retail, changing consumer trends and the challenges that incorporating a digital offering into a more traditional retail proposition presents.

With a strong, senior level, commercial background, Andrew has developed sales teams, worked with large businesses to develop go-to-market strategies and helped blue-chip organisations to understand the digital landscape.

James J R Roper - Founder IMRG

James Roper is Founder of IMRG (Interactive Media in Retail Group), the UK industry association for e-retailing. He has worked exclusively on interactive retail e-projects since the mid-1980s and is actively involved in the development of international e-commerce industry standards, measurement, knowledge, governance and cooperation.

Acknowledged as having a unique and holistic insight into the evolution of the electronic commerce industry, James leads IMRG's mission to inform, assist and enable the successful adoption of e-commerce by business, government and consumers in Europe and worldwide, by providing access to community, intelligence and usable know-how.

Andrew Starkey - Head of e-Logistics

As well as being Head of e-Logistics, Andrew Starkey leads research and the member support programme at IMRG. He has an extensive background in the world of parcels and postal logistics including senior commercial roles in Royal Mail, Executive Director of Postcomm and Commercial Director of Jersey Post International.

Andrew is the founder and lead consultant for the Spiral4… consulting and the author of leading edge reports. He is a recognised expert in e-retail logistics and a member of the Chartered Institute of Logistics and Transport and the Institute of Direct Marketing.

Masha Cilliers – Payment Consultant

Masha is supporting IMRG in delivering the insight programme for the ever changing payments environment as well as providing valuable advice to members on the latest developments in the payments industry. She is also a Board Advisor to Limonetik as well as a Specialist Partner at Be | Shaping the Future, Principal Consultant at Payment Options Ltd and a Non Executive Director at two UK fintechs PaySME and Trust Payments. She brings over two decades of experience working within the payments industry and prior to consulting held a number of senior appointments within the payments industry including at MasterCard, Visa, Microsoft, Cybersource and Ingenico. Her core focus is within online and omnichannel payments and she has a track record in delivering complex payment solutions for a broad range of merchants from enterprise to SMEs as well as for payment facilitators and marketplaces.  Masha is a frequent speaker at conferences, events and webinars as well as making appearances on BBC and in various publications such as Financial Times.